You likely remember the Lay’s “Do Us A Flavor” campaign, where they asked customers what new flavour of Lay’s chips they want to see in store. They’re cheap and easy to do, create a ton of engagement, and build mountains of new email leads. Campaigns like these are fast becoming regularities in most marketers social media strategy. Use contests, Facebook sweepstakes and group offers to generate emails from prospective consumers. Subscribers get access to exclusive offers, news and an immediate 20% off coupon for their next purchase: 4. This tab leads fans to a simple page in Facebook, requiring only an email address to sign up. Like the Chili’s Bar and Grill example, above, the email sign up is prominently placed in the 3rd position of their seven tabs. So providing them with an incentive just for signing up, and promising more to come, is a great way to get them in.Ĭheck out how Crocs does this with an “Email Signup” Tab on their Page: A lot of people are hesitant to get on email lists for fear of being spammed or their email address being stolen, sold or shared with others. Providing an immediate incentive for signing up to an email newsletter is a great way to drive new leads. It gives a 6 step process on making custom tabs on your Facebook business page.
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Fans of our site can click on the Tabs, submit their email, and download the books for free:Ĭheck out this article by Hubspot on how to create tabs on Facebook. Wishpond, for example, has a selection of social media marketing eBooks on our Facebook Page. Giving these away in exchange for your prospective customer’s email is an easy way to drive more leads into the top of your sales funnel.ĭrive even more leads to download your email-gated content by housing the registrations forms in Tabs on your Facebook Page. You likely have eBooks, infographics, or even pre-recorded webinars that show your industry knowledge.
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Many businesses, particularly B2B businesses like Wishpond, use free email-gated content to attract new leads. The tab links to a page within Facebook, where customers can sign up directly for their exclusive offers. They show the newsletter tab prominently, in the 3rd position of their eight tabs. They send out exclusive offers, only available to those members of “The Email Club”. Or, if you have the luxury of a technical team, you can create your own in CSS or iFrame.Ĭhili’s Grill & Bar, for example, customizes their newsletter sign up with their logo. Most newsletter management sites provide pre-made customization options. Here’s one thing you can do to boost your sign-up form: Customize your tab to make it enticing and brand related. I won’t get into the detailed steps of setting up a newsletter tab, because, well, most email management providers like Constant Contact and MailChimp already have easy pre-built Facebook Sign-up Tabs for your email newsletters. At Wishpond, one of our favourite newsletter list managers is MailChimp. Emailed newsletters do this.Ī simple way to gather more email leads is to put a newsletter signup form on your Facebook Page. Generally speaking, the more you keep connected to your consumer in a personal way, the more they will buy from you. It’s part of what makes your email leads profitable. I’ve worked with businesses from one person shops, to large corporations, and every one of them send out newsletters. You’re in business, so you likely send out a newsletter to your customers. Related reading: How to Get Email Leads with Facebook and Twitter Contests In this article I’ll share 8 ways to generate email leads on Facebook and turn your fans into customers. Used wisely, Facebook can be an incredibly powerful tool to get more emails from your prospective customers.
Industry leaders like Sephora, Starbucks, BestBuy, all rely most on email marketing to promote their offers directly to fans.Īccording to emarketer, however, email lead generation remains the number one challenge for marketers today, whether it is about B2B lead generation or getting new B2C prospects. Why? Because access to the email inbox of a prospect is a direct line of communication. Studies like the Epsilon survey show that emails get read, opened and clicked on more than any other form of digital marketing. In short: capture their email address using lead generation strategies. So what can you do to turn your Facebook fans into customers? Even if you have a dedicated fan base, you still need to use Facebook – and spend money on advertising – to reach them. But with all positives hides one negative: social networks like Facebook own their users, not you. Social platforms like Facebook are perfect for engaging users and building strong relationships with fans.
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